The most successful IT professionals of the future will be one part technology experts and two parts social scientists. The success or failure of technology hinges less on the solution itself and more on how well leaders consider human behavior in the design and implementation of their solutions. In addition, as IT organizations have become more complex, leaders have come to appreciate that the critical success factor for IT leadership has not been their role as chief-architect or technologist but in influencing a large and complex human system to deliver relevant business solutions. Combine these two perspective and you see the central role of influence in the future of IT. Those who will succeed are those who have systematic and effective ways of influencing human behavior—that of their staffs, partners and customers. In this fast-paced session, Joseph Grenny, a world expert in the study and practice of Influence will give leaders a powerful tool for designing influence strategies that create rapid, profound and sustainable change in behavior that will enable them to dramatically improve their effectiveness as IT leaders.